In the solution, I understand that business objectives might influence the price charged to be different from the modelled price. I however do not get why premiums for products that are not part of the current business strategy may be set deliberately high to price the company out of the market but still to retain a presence. My question is how can presence be maintained if premiums are too high? Won't this make the company have very low business volumes which might have an impact on profitability and particularly so when there is competition in the market as policyholders look for a better deal elsewhere?