S
Smith
Member
The question paper clearly direct that "Explain how you used the structure of your paper to construct your argument from a starting point that would be familiar to the members of the marketing committee and take account of how they are remunerated."
But either the example solution or the mark scheme advised that set out the difference between insurance business and traditional business upfront, which obviously is the point the audience not familiar with. Does that seem contradict with the implication from the question paper?
In my opinion, the paper is supposed to be written in the way that,
- starting from stabilising the revenue which is the key consideration the audience would want by launching this new product so they would be quite familiar with, and then inferring to ensure more customers to pay their premiums continually in order to achieve more revenue and stabilise revenue got from the policies,
- start from improve claim expenses which would be familiar with by the audience, and then inferring to control claim validation processes in order to achieve it
Does follow this approach to answer the Q2(i) make more sense?
But either the example solution or the mark scheme advised that set out the difference between insurance business and traditional business upfront, which obviously is the point the audience not familiar with. Does that seem contradict with the implication from the question paper?
In my opinion, the paper is supposed to be written in the way that,
- starting from stabilising the revenue which is the key consideration the audience would want by launching this new product so they would be quite familiar with, and then inferring to ensure more customers to pay their premiums continually in order to achieve more revenue and stabilise revenue got from the policies,
- start from improve claim expenses which would be familiar with by the audience, and then inferring to control claim validation processes in order to achieve it
Does follow this approach to answer the Q2(i) make more sense?