Minimum profit output

Discussion in 'CT7' started by Rupel, Jan 26, 2017.

  1. Rupel

    Rupel Member

    Hey, it would be very helpful if someone could please explain how point Q1 in the attached image is the minimum profit output. Thank you.
     

    Attached Files:

  2. Anna Walklate

    Anna Walklate ActEd Tutor Staff Member

    Profit = TR - TC

    We can find maxima/minima by differentiating profit with respect to output and setting this equal to zero (and if we differentiate totals, we get marginals), so:

    d(Profit)/d(output) = MR - MC = 0

    So you get maxima/minima where MR = MC.

    Then you can see from the diagram that if you are at Q1 and you increase output, because MR > MC, your revenue will increase by more than your cost, so profit increases. So Q1 must be a minimum point.

    Alternatively, just imagine sitting at point Q1 and thinking about what happens if you increase / decrease output:
    - if you increase output (as described above), profit increases
    - if you decrease output, because MC > MR, your costs will fall by more than your revenues, so (again) profit increases.

    So Q1 must be a minimum profit output level.
     

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