Hi Mark, in the solution to Practice Question 26.8, it says this: "Depending on the level of underwriting currently employed, it might even be beneficial for the term assurance business if the underwriting criteria were made more stringent, provided this can be accompanied by a significant reduction in price, thereby making the product more price competitive and hence more marketable that way. This may be a more significant effect than the increased underwriting hassle incurred." However, I don't understand how more stringent underwriting criteria could lead to a significant reduction in price and isn't this part of the "underwriting hassle" they mentioned as well?