Badging

Discussion in 'SA1' started by tde123, Apr 13, 2013.

  1. tde123

    tde123 Member

    Badging is referred to in Chapter 17 of the course notes as an alternative to reinsurance where a specialist insurer is used for certain lines of business, similar to a "white labelling" solution. Are there any case studies or examples of such arrangements in the UK or elsewhere?
     
  2. Sarah Byrne

    Sarah Byrne ActEd Tutor Staff Member

    I haven't been able to find an example of existing insurer (that sells other products) using a specialist health care insurer to provide healthcare products. However, there are plenty of examples where a company provides insurance but uses an existing insurer's product to do this. The supermarkets are good examples of this, and in health and care, there is a company called health-on-line that use the AXA PPP insurance product.

    Hope this helps. Good luck with your revision.

    Sarah
     

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