Hey, it will be very helpful if someone could please tell me what are the factors that affect the level of advertising expenditure. Kindly reply. Thank you.
Think what advertising is and why done. It's a cost to an organisation but with a view to increasing revenue/sales. So you don't want to spend more than you expect to receive allowing for your expected time horizon of length of campaign and sales therefrom. You also choose the most effective medium to reach your desired audience demographic eg age/class so it has the quickest payback.
