These are Protection Business (e.g. term assurance and its variants) and are generally low-cost.
Put in perspective; for example, a 10-15yr term assurance with sum assured £100k could be secured for a few quit (4 or £5 monthly?). This is because the real risk transfer is mortality or disability with nearly no investment/savings element. However Income Protection (healthcare product) could be a tricky one, it can be expensive because of complexities/underwriting/.... for tax purposes though, this has long been part of OLTB.
To add to Flamy's points;
The fundamental issue is premium elasticity to small changes in taxes & expenses in the pricing basis. I gave examples in an earlier thread, see link below: http://www.acted.co.uk/forums/showthread.php?t=7419
Last edited by a moderator: Mar 31, 2013