Experience rating just means that atleast part of your premium is based on past experience of the risk being priced.
Exposure rating on the other hand means that pricing is based fully on external data.
So whether or not the F/S approach or Burning Cost approaches is experience or exposure rating would depend on the sources of our data.
In practice, I think we tend to use past observed experience (atleast in part), so that would make it experience rating. However, I do not see why we cannot take for example industry benchmarks data and apply these methods, if say internal observed data was not available. For me they are just different methods that can be applied to any sets of data as long as they are in the required format needed to carry out these approaches.
That's my thoughts anyway, please correct me if I'm thinking of this in the wrong way.